Recorded a Song? 7 Steps From Studio to Release Day

Platform requirements checked on the sources' own pages on 9 November 2026. This is a 13-minute read.

The recording is finished, and the difficult part has moved: the song now needs a mix, paperwork, metadata, a distributor and a date. This guide turns that into seven steps, each with a time estimate, a definition of done and the mistake that most often undoes it. The last three decide whether the release lands or merely appears.

Step 1. Let the rough mix sit for 48 hours

Bounce the current version, wait two days, then listen on a phone speaker, in a car and on headphones before you reopen the project. You are checking the song, not the plug-ins.

Tired ears defend decisions. After eight hours in the same session you hear what you intended, not what is in the file. Export the rough mix as one file with the date in its name, then make three passes and write notes instead of touching the fader:

  • Phone speaker: does the vocal survive, and can you follow the chorus?
  • Car or kitchen speaker: is the low end eating the vocal?
  • Headphones: clicks, breaths, edits, a word that sounds wrong.

Sort the notes into must fix, a matter of taste, and ignore. Mark the fifteen seconds that make the song worth hearing — that timestamp becomes your release-week clip.

Time: 48 hours of waiting, about 40 minutes of listening.

Done when you have one page of notes and can point to the hook timestamp.

Typical mistake: calling a two-hour break "fresh ears", then rewriting the arrangement while other people are already judging the mix.

Step 2. Get a second opinion before you pay for a mix

Ask two or three people who listen to your genre but did not play on the track for written feedback on the rough mix. Specific questions get useful answers; "what do you think?" gets politeness.

Friends who were at the recording hear the memory of the session. Strangers hear the file. Send the track without a paragraph of explanation and do not say which part you are unsure about — that is leading the witness. Ask four questions:

  1. Where would you skip, if anywhere?
  2. Can you understand the words without the lyric sheet?
  3. Does the chorus arrive at the right moment?
  4. Does the ending earn the length?

Our free track review before you spend on mixing returns an audience breakdown, video ideas and cover directions on the same rough mix, while changes are still cheap. For a longer checklist, work through twelve questions before the mix is final.

Time: one evening to send, two to three days to collect.

Done when two people outside the project have replied in writing and one change is justified by their words.

Typical mistake: collecting twelve opinions and making no decision — or asking only the co-writer who already loves the chorus.

Step 3. Mix and master for streaming, not for the loudest file

Mix the approved arrangement, then master to the level platforms actually play: Spotify normalises to -14 LUFS integrated and recommends true peak below -1 dB. A louder master is turned down, not played louder.

A master at -8 LUFS is lowered to -14, so you keep the crushed dynamics without the volume advantage. Spotify documents the target on its loudness normalisation page.

Order the deliverables before the engineer closes the session:

  • Main master: WAV, 24-bit, 44.1 kHz or higher, no clipping, exact start and end.
  • Instrumental: same length and arrangement; radio and sync will ask later.
  • Clean version: a different recording with its own ISRC; label it clearly.
  • Stems: archived, not uploaded — the only route back for a remix or sync.

Time: three to seven days for a mix with one revision, one to two days for a master.

Done when the master sits near -14 LUFS with true peak under -1 dB, every version is a separate file, and the set is backed up twice.

Typical mistake: approving on headphones only, then finding on a phone that the vocal disappears. The second is mastering before the mix is signed off.

Step 4. Close the rights and splits before anyone can argue

Write down who wrote what, who owns the recording and what each collaborator gets, and have everyone sign the same document before the upload. A split sheet costs an evening; a dispute costs the release.

A workable sheet has seven fields:

  1. Legal names of every writer and producer.
  2. PRO and IPI/CAE number for each writer, or a date to register.
  3. Composition share in percentages that total exactly 100%.
  4. Master share, if recording income is split differently.
  5. Producer arrangement: fee, points or advance recouped.
  6. What the split covers: composition, master, or both.
  7. Signature and date from every person named.

Then check what the sheet does not cover:

  • Master ownership: who owns the recording, and whether your licence allows distribution and monetisation — a beat lease that permits streaming but not monetisation will cause a problem at review or at payout.
  • Samples and interpolations: a sample needs clearance for the recording and the composition; an interpolation is re-recorded but still uses the underlying song.
  • Cover versions: you need a mechanical licence, and if your distributor sells one, check which territories it covers.

Register the work with your PRO once shares are agreed, and keep the confirmation. This is editorial, not legal advice; for samples or a disputed credit, ask a lawyer.

Time: one evening for the sheet; days to weeks if a sample needs clearing.

Done when one signed PDF exists, shares total 100%, every writer knows their PRO, and no uncleared sample remains.

Typical mistake: "we'll sort it out after it earns something" — the collaborator who stops answering is usually the one who must sign. The second is splitting the master and forgetting the composition.

Step 5. Prepare metadata and cover art that will not be rejected

Fill a metadata sheet field by field, then copy it into the distributor form; upload a cover at the distributor standard: 1:1, 3000×3000 px, sRGB. Most avoidable delays start here.

The artist name must match your existing profile character for character; one extra space creates a duplicate page that takes months to merge. Featured artists go in the featuring field, never in the title. Genres should be specific enough to be findable, and the explicit flag must be accurate.

An ISRC identifies the recording; a UPC identifies the release. Most distributors assign both free, so do not buy them first. Reuse the ISRC when the same recording moves distributor, and get a new one for a remix, an acoustic or a clean version; the IFPI ISRC handbook explains when to assign.

For artwork, Spotify accepts JPG, PNG or TIFF at 1:1 between 640 and 10,000 px per side in sRGB, and asks you not to upscale. Distributors usually want 3000×3000, the safe working size; our 3000x3000 cover specs list the rejection triggers. Text must stay readable at 100×100 px. No URLs, prices, stickers or logos you cannot license. The cover art in the review comes back as finished directions for the same track.

Time: two to three hours.

Done when the sheet and the form match field by field, the cover reads at thumbnail size, and the ISRC decision is written down.

Typical mistake: a typo in the artist name, which splits your catalogue across two profiles — or an upscaled cover that still looks soft at 3000×3000.

FileSpecThe usual rejection reason
MasterWAV, 24-bit, 44.1 kHz, no clippingMP3 delivered as a master
InstrumentalSame length as the masterNot exported, then requested by radio
Clean versionSeparate file and ISRCMarked clean but still explicit
Cover3000×3000 px, 1:1, sRGBUpscaled, logo, URL or tiny text
Metadata sheetArtist name matches the profileOne character off, duplicate artist

Step 6. Upload to the distributor with a date, not a hope

Choose the distributor by deadline and budget, upload at least four weeks before release, and confirm delivery with the correct date and artist profile. Then stop changing the metadata.

Four weeks is the working minimum for a paid, self-serve route. Six to eight is safer for a free plan or a first release, because approval, store delivery and ingestion are three separate steps. Our comparison of free distribution options shows how differently the queues behave.

RouteUpload at leastWhyCheck first
Free plan (RouteNote, FreshTunes)6–8 weeksQueue plus store ingestion; waits move with volumeCurrent wait time on the support page
Paid self-serve (DistroKid, Ditto)3–4 weeksFaster delivery, room for one rejectionStore estimate and artist mapping
Label or priority delivery6–8 weeksPress and radio need a locked dateDelivery date in writing

Whichever route you take, Spotify needs the song at least seven days before release, and an earlier pitch gives editors time to listen. Set a Friday only after you know the queue can hit it; a Friday the distributor misses is worse than a Tuesday it makes.

After uploading, check the artist mapping, track order and release date in your time zone, then test the pre-save or smart link on a phone in a logged-out browser. Keep the confirmation email and a dashboard screenshot; when a store goes live late, support asks for that.

Time: about two hours to upload and verify.

Done when the dashboard shows delivered or in review with the right date, the mapping is correct, the smart link works, and the confirmation is saved. For the store side, how to get your track on the stores explains what we do and do not do.

Typical mistake: uploading five days before a date chosen for a birthday, or picking a distributor by its homepage and discovering the queue after the pitch window closed.

Step 7. Pitch, prepare release week, and be present on day zero

Pitch the unreleased track in Spotify for Artists at least seven days before release, aim for two to four weeks, and build release-week content before the song is out. After release the song is no longer eligible.

Spotify's documentation is specific: a pitch at least seven days ahead also places the song in your followers' Release Radar, and pitching does not guarantee a playlist add. One song at a time, one genre and mood, a short story about who the track is for. "For everyone" is not a pitch. Read the pitching guidelines before the form, and claim your Apple Music for Artists profile so the release maps correctly.

Prepare the week:

  • A 15-second vertical clip around the hook from step one.
  • One story post about a single line or decision.
  • The email: one link, one action.
  • A pitch list of independent playlists and radio stations that accept demos, sent two to three weeks ahead.

Our playlist pitching for the release and radio stations that accept demos pages explain how those sends are shortlisted; neither placement is guaranteed. For a visual asset, a 30-second clip for release week covers the script and shot list.

On day zero, check every store at midnight local time, swap pre-save for live links, post, send the email and set the artist pick. Answer comments for the first hour; the first day is for being present, not for watching the counter.

Time: one day to prepare, then release week.

Done when the pitch is in before the deadline, the link is tested, three posts are scheduled, the email is drafted, and day seven is in the calendar.

Typical mistake: pitching after release and wondering why nothing happened, or spending the whole budget on day-zero ads before any signal exists.

The 30 days after release: a calendar with numbers

Release day starts the measurement window. This is a working schedule, not a promise; compare every number with your own previous release, because benchmarks differ too much by genre.

DayActionWhat to watch
0Check stores, swap links, post, send the emailLive status; broken links
1Reply to comments; share first reactionsSaves against streams
3Post the story behind one line; five playlist pitchesReplies, not sends
7Review the week; send the second waveCompletion and save rate
14Lyric or behind-the-scenes clip; radio follow-upRadio replies; profile visits
21Live or acoustic fragment; credit user videosShares; saves per listener
30One-page retrospective; choose the next singleWhat to repeat or drop

Do not buy streams or pay for "guaranteed playlist" placement: it distorts the data, and platforms check where streams come from. Judge a release on saves and completion rate before stream count — a small audience that finishes the song is a better base than a large passive one.

If the numbers are flat, change the clip, the audience or the edit, one variable at a time, and give each experiment a week.

What it costs: $0, about $50, or about $300

A release can cost nothing in cash and a great deal in time and royalties. These are planning ceilings, not quotes; ask two engineers and a designer for prices, because fees vary by country and by how much you do yourself.

Line$0About $50About $300
Mix and masterYou, with notes from a reviewYour mix, professionally masteredYour mix, professionally mastered
Cover artDirections from the reviewYour own file in a templateOne design from a designer
DistributionFree plan, royalty cutFree planPaid entry tier
PromotionOrganic onlyOrganic onlyA small ad test

At $0 the real cost is the commission and the queue. A free plan that keeps 10–15% is cheap on a first single and expensive on a track that earns for years; a paid year usually costs less than the cut once royalties pass a few hundred dollars, which our free distribution comparison walks through.

At about $50, spend on the master before the cover: listeners hear the master, and a good cover cannot fix a weak mix. At about $300, the order that works is master, cover, then a small promotion test — not the other way round.

What to do next

If the track is still unreleased, the order is fixed: review, mix, rights, metadata, distributor, pitch. Skipping the review to save a week usually costs a month in revisions.

If the track is already out, three channels still work: independent playlists, radio stations that accept demos, and creators who can use the song. Editorial pitching does not, because the song is no longer unreleased. See what a review looks like in a sample review, and build the backwards plan with the release calendar.

Keep the split sheet and the metadata sheet as templates. The second release is faster because the paperwork already exists, and the third is faster again. That is the real advantage of a process: not the first song, but the fifth.

Frequently asked questions

How long should I wait after recording before releasing a song?

There is no legal minimum. A practical window is six to eight weeks from the final master: enough time for a mix revision, a distributor queue, a rejection you can fix, and a Spotify pitch submitted at least seven days before release. With a free distributor, start at the longer end.

Do I need a label to release a song?

No. You need a distributor to deliver the track to Spotify, Apple Music and the rest, and most distributors work directly with independent artists. A label can help with money, press and radio, but it is optional; a documented split and correct metadata are not.

Can I release a song without an ISRC?

Usually yes, because most distributors assign an ISRC free at upload. The code identifies the recording, not the song or the release, so reuse it if the same recording moves distributor, and ask for a new one for a remix, an acoustic or a clean version. The IFPI handbook explains the rules.

Should I release on a Friday?

Friday is the standard day for chart and editorial cycles. It is a convention, not a requirement. Choose the date your distributor's queue can actually hit; a Tuesday that goes live on time beats a Friday that arrives three days late.

What if my distributor rejects the track or the cover?

Most rejections are checklist items: wrong cover dimensions, an upscaled image, a logo, an artist name that does not match the profile, a clipped master or an uncleared sample. Fix the file, reply in the same ticket with the exact reason and the change, and keep the original release ID. Do not open a second release.


Last checked: 9 November 2026. Platform requirements, distributor terms and prices change without much notice; verify them on the linked pages before you upload. This guide is editorial, not legal advice.

LIVEStudio97 Indie
Studio97 IndieStudio97 Indie · Next: —
Open player
Press play to listen